The Twitter Brain - Hello Ignite Episode II
"Twitter is basically like small snippets of text working like neurons - getting fired back and forth, interacting with each other. Basically creating a new kind of global awareness"
Veiled in a cloud of buzzwords and hype, digital communications has changed rapidly in the past 3 years. Web 2.0, social networking, communities and viral marketing are just some of the words that have been plastered all over this change. This blog seeks to get behind the buzz and provide practical and theoretical insights about digital communications from my work as User Experience Director at Hello Group.
"Twitter is basically like small snippets of text working like neurons - getting fired back and forth, interacting with each other. Basically creating a new kind of global awareness"
We have launched a new knowledge sharing concept in Hello Group. It's very simple: Every Monday morning a Hello employee gives a five minutes presentation about any subject, which is related to digital communication and marketing - or basically whatever is on the mind of the presenter that morning. The concept is inspired by O'reilly's Ignite concept, so each presentation consists of 20 slides that auto refreshes after 15 seconds. Stressful - yes! But also very effective, because a presentation never lasts more than exactly five minutes.