This blog basically springs from my desire to write about the astounding changes that have happened in the world of digital communications. The disruptive power of the Internet and digital communications in general has radically changed the playing field for companies and whole industries. The record industry was probably one of the first industries to feel the disruptive force of a new digital communications paradigm. A whole industry is now coming down in flames because the fat industry cats newer bothered to understand the needs and desires of music listeners and lovers in a peer-to-peer world.

In my work as User Experience Director at Hello Group I am on a daily basis working with customers and projects where we need to understand these changes and use them to the advantage of our customers. This means that I am constantly working to understand the face of the new digital prosumer – the web 2.0, social networking Internet native who swims freely and carelessly between Wikipedia, Google, Facebook, New York Times and Encyclopaedia Britannica.

In this blog I am writing about whatever comes into my mind along this process of breathtaking keeping up with the modern digital native. Working in a consulting firm there are of course certain limits to what I can write about projects, but in general this blog is based on the basic philosophy that knowledge wants to be free. Setting knowledge free in a digital world, does not mean that you loose that knowledge – on the contrary I have experienced that liberated knowledge tends to boomerang right back in many different positive ways.