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Digital Strategy for Danish Church Aid
Danish Church Aid was developing a digital strategy as an extension of their communication strategy. I participated with inspiration, strategic input and information architecture.
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Blogging Community
The client was a large Danish engineering, design and consultancy company, which was looking at social media to create internal knowledge exchange and interaction across departments within the organization
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Patient Community
In this project I developed the strategy, concept and information architecture for a patient community for one of the largest patient organizations in Denmark
How I work
I work with digital strategies, but technology is never my starting point.
In all of my projects I am striving to make the needs of the business meet the needs of the users - using technologies that enable this meeting.
This approach means that I will often initiate projects with business analyses - getting to understand the business of my customers. Next step is the analysis of the customers, which can take many forms such as interviews, workshops, observation studies etc. Finally I use the business analysis and user studies to develop digital strategies and concepts which create return on investment and satisfied users.
Many of my projects contain elements of social media, because social media are a necessary element of modern day digital communications. Digital strategies and concepts, however, do not always have to contain social media elements and sometimes I specifically recommend businesses and organizations to stay away from social media.
For most of my projects I use the UXBASIS methodology, which is a UX process tool which I developed in cooperation with James Kelway at Hello Group
