Peter Svarre - Strategies for your digital business

How not to crowdsource

Danish subsidiary of eBay, Den Blå Avis, is getting its feet wet in the world of crowdsourcing – testing four different new logos on Facebook. http://www.facebook.com/album.php?aid=275574&id=88384206681 The reactions from the users on this page show – with all clarity – some of the most apparent problems with crowdsourcing, especially when it is used without a [...]