Peter Svarre - Strategies for your digital business

   
  • The social network war

    I love my online social networks, but these days it is getting increasingly complicated and time consuming to navigate in the battle torn world of social networks. Six months ago we all lived in a fairly simple world with three major social networks – and thousands of specialized networks for niche interests. The three networks: [...]

  • There can be only one!

    It is always extremely difficult to say something intelligent about a recently launched social community, because most communities tend to change shape and only find their real purpose in life after users have spent some time there. Myspace started as a music community, but developed into a general community for the cool kids. Facebook started [...]

  • The sad state of QR codes in the Western world

    One of the most interesting digital trends over the last years has been the steady conversion of the digital world and physical world. Mostly we have seen the physical world moving online. On Facebook our physical identities are becoming digital, on Foursquare and Places physical places are becoming virtual and in the media world we [...]

  • Arrogance and the end of Google

    When your company name becomes a verb, you can be pretty sure that you have done something right. To Google something has been a verb for quite a while now, but what happened to “wave” something or “buzz” something? Actually it looks like it’s been a while since Google has done something really right. And [...]

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