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Lesson 6: Know the algorithms

Step 1: Watch the video

Step 2: Complete the following exercise (use no more than 10 minutes)

Try to think of your most successful social media post ever. It can be business or private, and it can be on Facebook, LinkedIn, Instagram or Twitter, but it should be a post that received a lot of views and/or comments and/or shares.

Please describe why this post was so successful? Try to describe why the algorithm of the specific platform would choose to enhance this piece of content. 

Please complete the exercise in this Powerpoint template. Use the same template for all four exercises and send them as a single email.  

Step 3: Send the assignment in an email

When you are done with exercise 5 - 8, please send the Powerpoint document to and make sure to include the tag "#goodcontent" in the subject line.

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