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Lesson 8: Analysing content data

Step 1: Watch the video

Step 2: Complete the following exercise (use no more than 15 minutes)

When you are posting on social media platforms, do you then measure any key performance indicators?

If yes: Please describe your KPIs and how you measure them. Now that you have watched this video, do you think that you could improve the way that you measure social media success?

If no: Think about relevant KPI's that you could set up to measure whether you achieve your goals on social media. But before you do this, please describe your most important goals when you post on social media. 

Please complete the exercise in this Powerpoint template. Use the same template for all four exercises and send them as a single email.  

Step 3: Send the assignment in an email

When you are done with exercise 5 - 8, please send the Powerpoint document to and make sure to include the tag "#goodcontent" in the subject line.

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