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Lesson 3: Creating great copy

Step 1: Watch the video

Step 2: Complete the following exercise (use no more than 30 minutes)

The video contains 5 tips for making better copy. You should make it more:

  • personal

  • understandable

  • concrete

  • short

  • to the point


Select one of the following three texts and improve the text using the tips from the video. Afterwards, explain your suggestions for improvement.

Step 3: Send the assignment in an email

Send us and email containing your revritten text and your explanation as to why the new text is better. 

Send the assignment to and make sure to include the tag "#goodcontent" in the subject line.

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