Lesson 3: Creating great copy

Step 1: Watch the video

Step 2: Complete the following exercise (use no more than 30 minutes)

The video contains 5 tips for making better copy. You should make it more:

  • personal

  • understandable

  • concrete

  • short

  • to the point


Select one of the following three texts and improve the text using the tips from the video. Afterwards, explain your suggestions for improvement. 




Step 3: Send the assignment in an email

Send us and email containing your revritten text and your explanation as to why the new text is better. 

Send the assignment to petersvarre@gmail.com and make sure to include the tag "#goodcontent" in the subject line.