Lesson 3: Creating great copy
Step 1: Watch the video
Step 2: Complete the following exercise (use no more than 30 minutes)
The video contains 5 tips for making better copy. You should make it more:
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personal
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understandable
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concrete
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short
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to the point
Select one of the following three texts and improve the text using the tips from the video. Afterwards, explain your suggestions for improvement.
https://www.linkedin.com/feed/update/urn:li:activity:6512334395205042176
https://www.linkedin.com/feed/update/urn:li:activity:6512295380334583808
https://www.facebook.com/NovoNordiskUS/posts/791355221219969
Step 3: Send the assignment in an email
Send us and email containing your revritten text and your explanation as to why the new text is better.
Send the assignment to petersvarre@gmail.com and make sure to include the tag "#goodcontent" in the subject line.